George Fox Marcom Team
Returning to my alma mater, I joined George Fox University’s Marketing & Communications team as a digital designer. I created campaigns and visual assets across digital and print to support recruitment, enrollment, and alumni engagement. Working with teams across campus, I helped develop campaigns that contributed to a record-high enrollment year and connected with students throughout their journey from prospective student to graduate.
Roles
Branding
Illustration
Print
Digital Ads
Social
Digital Assets
On the digital side of the brand, I created a wide range of assets including digital ads, paid and organic social content, and email campaigns. I worked closely with program directors to understand their goals and audiences, then led the visual direction and execution for each campaign. Each piece was designed to feel cohesive with the broader brand while being tailored to its specific channel.
I designed paid and organic social media assets to promote major campus events and enrollment deadlines. Collaborating with program directors, I translated key messages into eye-catching, on-brand visuals optimized for engagement. These campaigns boosted event attendance and kept students informed throughout the admissions cycle.
Social Posts
Digital Ads
I led a full redesign of our digital ad campaigns for both undergraduate and graduate programs, refreshing visual strategy and layout across platforms. These updates resulted in a 15% increase in average clickthrough rate, improving overall campaign performance and engagement.
Email Assets
I created custom graphics for email campaigns targeting a range of audiences—including alumni, current and prospective undergrad and grad students, and parents. Each design was crafted to support the message’s purpose while staying consistent with the university’s brand and visual language.
Another part of my responsibilities were creating print designs for departments and events within the university. I designed various assets, such as postcards, signage, flyers, posters, stickers, apparel, and packaging.
Once a design is finalized and approved by the client I work with our local printing partners to ensure each printed piece meets our high standards.
Print Design
Mascot Design
Pennington Is the beloved bruin mascot at George Fox University. He is a fun and memorable part of the university experience and heavily featured in the assets we create.
I felt that the George Fox Brand needed a vector illustration of Pennington to use in our work. I took it upon myself to create this brand element as a passion project. The design has been received very well by students and staff and is now an essential asset in the George Fox Brand.
