George Fox Marcom Team
Returning to my alma mater in a professional capacity, I joined George Fox University's Marketing Communications team as lead digital designer, crafting strategic digital and print assets that drove recruitment, enrollment, and alumni engagement. Working closely with internal stakeholders and campus partners, I developed campaigns that contributed to a record-high enrollment year and met students at every stage of their journey.
Roles
Branding
Illustration
Print
Digital Ads
Social
Digital Assets
One of my responsibilities was to lead the creation of a wide range of assets including digital ads, paid and organic social media posts, and email campaigns. Partnering closely with program directors, I clarified messaging goals and refined student audience personas, then took ownership of visual direction and campaign execution. Each asset—whether an ad, social post, or email banner—was designed to be both on-brand and optimized for performance across channels.
I designed paid and organic social media assets to promote major campus events and enrollment deadlines. Collaborating with program directors, I translated key messages into eye-catching, on-brand visuals optimized for engagement. These campaigns boosted event attendance and kept students informed throughout the admissions cycle.
Social Posts
Digital Ads
I led a full redesign of our digital ad campaigns for both undergraduate and graduate programs, refreshing visual strategy and layout across platforms. These updates resulted in a 15% increase in average clickthrough rate, improving overall campaign performance and engagement.
Email Headers
I created custom email headers for campaigns targeting a range of audiences—including alumni, current and prospective undergrad and grad students, and parents. Each design was crafted to support the message’s purpose while staying consistent with the university’s brand and visual language.
Another part of my responsibilities were creating print designs for departments and events within the university. I designed various assets, such as postcards, signage, flyers, posters, stickers, apparel, and packaging.
Once a design is finalized and approved by the client I work with our local printing partners to ensure each printed piece meets our high standards.
Print Design
Mascot Design
Pennington Is the beloved bruin mascot at George Fox University. He is a fun and memorable part of the university experience and heavily featured in the assets we create.
I felt that the George Fox Brand needed a vector illustration of Pennington to use in our work. I took it upon myself to create this brand element as a passion project. The design has been received very well by students and staff and is now an essential asset in the George Fox Brand.
