2022 - Present
George Fox University
As a Graphic Designer for George Fox University’s Marketing Communications team, I focus on creating print and digital designs to attract students and enhance their experience from application through alumni status.
Along with the internal work of Marketing Communications team, I also take on design requests from external clients throughout the university.
Ensuring all assets are consistent with the George Fox University brand, while finding new and creative ways to connect with students .
Challenges
By maintaining key brand elements such as colors, typography, and imagery across all materials, we ensured a unified visual presence while still providing flexibility for new brand elements.
Solutions
Digital Assets
I am the primary digital designer for the Marketing Communications team at George Fox. We create a wide variety assets such as digital ads, paid/organic social posts and emails.
I collaborate with program directors on messaging and vision. Then as we transition into the design phase, I assume the lead in conceptualizing these campaigns, working to ensure that every design created aligns with the University's overarching vision and strategic objectives.
Social Posts
Digital Ads
Email Headers
Another significant part of my responsibilities is creating print designs for departments and events within the university. There is a variety of assets I design, such as postcards, signage, flyers, posters, stickers, apparel and packaging.
Once a design is finalized and approved by the client I work with our local printing partners to get each and ensure each printed piece meets our high standards.
Print Design
Pennington Is the beloved bruin mascot at George Fox University. He is a fun and memorable part of the university experience and heavily featured in the assets we create.
I felt that the George Fox Brand needed a vector illustration of Pennington to use in our work. I took it upon myself to create this brand element as a passion project. The design has been received very well by students and staff and is now an essential asset in the George Fox Brand.
