Kestra Medical Technologies
As the lead and sole in-house designer at Kestra, I create marketing materials across print and digital to support teams company-wide. I developed new packaging and instructions for our flagship product, improving the customer experience, and established brand guidelines to ensure visual consistency. I also lead design for major initiatives like product launches, national events, and internal campaigns—delivering strategic, on-brand creative that drives engagement and clarity.
I led the design and execution of all visuals for the National Sales Meeting, from theme development to on-site collateral. This included presentation templates, signage, swag, and event branding. I worked closely with marketing, leadership, and vendors to ensure brand consistency and provided live design support during the event. My work helped create a polished, engaging experience that energized the team and reinforced key business goals.
National Sales Meeting
Icon Library
I created a custom Kestra-branded icon library to bring more consistency and clarity to our visual communication across presentations, packaging, and internal materials. The library includes a wide range of scalable, easy-to-use icons designed to align with our brand guidelines and visual style. It’s become a go-to resource for the team, streamlining design requests and ensuring a more cohesive look across all touchpoints.
Conference
Booth Design
I led the design of Kestra’s conference booth experience, creating a visually compelling space that reflected our brand and attracted engagement. This included large-format graphics, messaging, product visuals, and supporting collateral. I collaborated with the field team to ensure the booth aligned with strategic goals and delivered a cohesive, high-impact presence on the show floor.
