See Kai Run Footwear
I design campaign and brand experiences for See Kai Run, a children's footwear brand known for supporting healthy foot development and its playful, parent-first approach. My work spans email marketing, campaign creative, website assets, and stylized product photography.
Roles
Branding
Illustration
Email Marketing
Photography
Web Assets
Tension
In a crowded children's footwear market, we needed to communicate why thoughtfully designed footwear matters for healthy foot development and how it is worth the investment, while balancing short-term sales goals with long-term brand building.
Mission
Turn product features, developmental benefits, and brand values into compelling stories that educate parents, build trust, and ultimately give them a reason to choose See Kai Run.
2026 Spring/Summer Email Campaign
The Spring/Summer 2026 collection messaging centered around playful, sun-filled moments and everyday adventure. I owned 50+ email campaigns throughout the collection. Each email was tailored to its product story and sales goal while maintaining a consistent visual language across photography, graphics, product imagery, and web. I handled product and photo selection, original photography, layout, and copywriting, with each campaign reaching 200K+ subscribers.
2026 Fall/Winter
Email Campaign
For the Fall/Winter 2026 campaign, We shifted the focus toward deeper product storytelling, using each campaign to communicate what makes a style worth choosing. I focused on features, fit, function, and the brand’s approach to designing for growing feet. Each story gave parents useful context while highlighting what made the product unique.
Product Photography
Styled product photography has become a major part of my role and a skill I’ve really enjoyed developing. I shoot these images in-house and edit them to fit the theme and visual direction of each campaign.
